I am a writer, editor and content strategist with more than six years of digital media experience. I am skilled at creating exceptional lifestyle content designed to connect brands with audiences through bespoke content marketing strategies and using best practice SEO to create evergreen content that keeps on giving.
Content Strategy Writing Native Editorial Account Management
Search Engine Optimisation Editing Social Media CMS
Google Analytics Managing Freelancers Video Production
Native Editor | Pedestrian Group
2020 – 2021, Sydney AU
Pedestrian Media Group is Australia's largest youth publisher, reaching more than four million readers across its seven digital titles every month. During my six-month contract as Native Content Editor, I produced over 100 native editorial stories across all titles.
Other responsibilities include: responding to digitally-led advertising briefs, managing feedback from internal and external stakeholders, and publishing content once approved, plus scheduling all editorial content on social media platforms: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Brands I worked with: ANZ, Disney, Uber Eats, Kids Helpline, Queensland Health, Victoria Government, New South Wales Government, Square, Amazon, and more.
2019 – 2020, London UK
Editor | POPSUGAR
Popsugar is the world’s leading female lifestyle brand, reaching 300 million people every month. In my role as editor, I was based in Popsugar’s London office, creating, commissioning and editing SEO-optimised, clickable lifestyle content for both the UK and US markets. I primarily worked on the entertainment, health and fitness, and beauty verticals, producing a combination of service-driven articles and long-form features and op-eds.
A key part of my role was establishing relationships between Popsugar and key brands, artists, and studios in the entertainment industry in the UK. This was to facilitate talent interviews, set visits, and organise advanced screeners to ensure timely editorial coverage.
2018 – 2019, London UK
Editor | Contiki Marketing Lab
Contiki Marketing Lab is a marketing agency that's responsible for all global marketing at Contiki Holidays, a leading travel company for 18-35 year olds. All digital content is written, produced, filmed, shot, edited, shared, and optimised by the dedicated team of specialists. The goal is to reach a media-skeptic audience, speaking to and engaging consumers at every stage of their path to purchase. And that’s where I come in.
Managing the global editorial platform, six-two, I worked with a team of talented writers, influencers and content creators to publish daily content that will inspire you to book your next adventure immediately, if not sooner. A large priority in this role was also managing a contract website developer, to ensure a seamless migration to a new website.
2015 – 2018, Sydney AU
Acting Editor | Urban List
Urban List is one of Australia’s leading digital lifestyle publishers for millennials, reaching over 3 million people every month. In my time at The Urban List, I climbed the ranks from intern to acting editor, delivering exceptional lifestyle content daily. From creative ideation, to managing the social and editorial content for the Sydney site, I was responsible for creating, commissioning, editing, and uploading SEO-driven content, and leading the local SEO content strategy.
Previously, as digital content producer, my role involved client management and implementation of branded campaigns — from the early ideation and planning stages, to roll out and reporting. This also included boosting and optimising paid social posts. I worked with brands such as American Express, Audi, Kathmandu, Hendricks Gin, Village Roadshow Pictures, Campari, and more.
In all of my roles at Urban List, I was in charge of budgeting and managing a team of contributors, including briefing and supervising photo and video shoots, and mentoring junior writers.
2012, Sydney AU
Intern | Maxted Thomas PR
Maxted Thomas.PR is a boutique beauty PR agency based in Sydney. During my internship, I completed tasks such as drafting media releases, collecting media clippings, maintaining a tidy stockroom, and organising press send outs.
2012 – 2016, Sydney AU
In a previous life, I worked as a radiographer and mammographer, where I learnt the valuable skills of exceptional time management, and how to juggle many tasks at once with ease, accuracy and timeliness.
University of Sydney
Digital Strategy, Short Course
University of Technology Sydney
Graduate Certificate of Journalism
University of Sydney
Bachelor of Applied Science